{"id":271024,"date":"2025-05-15T13:13:28","date_gmt":"2025-05-15T17:13:28","guid":{"rendered":"https:\/\/livemusicblog.com\/?p=271024"},"modified":"2025-08-08T14:44:13","modified_gmt":"2025-08-08T18:44:13","slug":"803-fresh-boots-on-the-ground-video-premiere-bet-soul","status":"publish","type":"post","link":"https:\/\/livemusicblog.com\/rb-soul\/soul\/803-fresh-boots-on-the-ground-video-premiere-bet-soul\/","title":{"rendered":"803 Fresh Unveils Official Music Video for \u201cBoots On The Ground\u201d the Viral Southern Soul SMASH"},"content":{"rendered":"\n

Today, breakout Southern Soul artist 803 Fresh releases the official music video for his viral debut single, \u201cBoots On The Ground,\u201d premiering exclusively on BET Soul. The single, currently #3 on the R&B US radio chart, was written by 803 Fresh and produced by T DA Wizard for Snake Eyez Music Group. The video was directed by Emmy\u00ae Award winner Chris O\u2019Conner with creative direction by Corey Calder of Artist Publishing Group (APG).<\/p>\n\n\n\n

Watch \u201cBoots On The Ground\u201d\u00a0HERE<\/a>!<\/a>!!<\/p>\n\n\n\n

Shot over two days in\u00a0803 Fresh\u2019s\u00a0hometown in\u00a0South Carolina, and on the historic campus of\u00a0South Carolina State University, the video serves as a powerful love letter to his roots. Featuring a standout performance by the\u00a0South Carolina State marching band, the production captures the vibrant spirit of the South while showcasing its deep musical legacy. The visual also includes special guest cameos by\u00a0King George, Anthony Hamilton, Nova Wav, LaR\u2019iyah Jesiree\u2019\u00a0aka\u00a0Ms. Shirley,\u00a0DJ Trucker, and others.<\/p>\n\n\n\n

For 803 Fresh, the video is more than a milestone\u2014it\u2019s a homecoming. \u201cI wanted this video to be something my hometown and my state could be proud of,\u201d he shared. \u201cThis is Carolina Soul. This is for the people who\u2019ve been riding with me from day one. It\u2019s also about showing the world just how powerful and beautiful Southern Soul music really is.\u201d<\/p>\n\n\n\n

In the buildup to the release and on the May 14 episode of\u00a0The Sh<\/a>e<\/a>rri Show<\/a>,\u00a0803 Fresh\u00a0joined host\u00a0Sherri Shepherd\u00a0to celebrate the meteoric rise of\u00a0\u201cBoots on the Ground.\u201d\u00a0What started as a grassroots favorite quickly hit the national stage when Robin Roberts,\u00a0Michael Strahan, and\u00a0Sam Champion\u00a0danced to the track live on\u00a0Good Morning America. The song\u2019s momentum has since gone global, boosted by a high-profile mash-up with\u00a0Beyonc\u00e9\u2019s \u201cHeated\u201dfeatured in her\u00a0Cowboy Carter Tour\u00a0setlist.<\/p>\n\n\n\n

During the interview,\u00a0803 Fresh\u00a0reflected on the song\u2019s powerful journey\u2014from local anthem to cultural force\u2014with fans and support pouring in from names like\u00a0Michelle Obama, Ms. Tina Knowles, and\u00a0former Vice President Kamala Harris. Celebrity<\/a> fans including\u00a0Gabrielle Union, Dwyane Wade, Ciara, Shaquille O\u2019Neal, and\u00a0Niecy Nash\u00a0have all embraced the song\u2019s infectious rhythm and undeniable impact. The show also featured an\u00a0exclusive sneak peek\u00a0of the music video, prompting an impromptu dance party in the studio.<\/p>\n\n\n\n

Born Douglas Furtick in Hollow Creek, South Carolina, 803 Fresh blends gospel roots and R&B smoothness into his self-styled genre, \u201cCarolina Soul.\u201d Inspired by his father, a local gospel singer, 803 began performing at just eight years old. With hits like \u201cBoots on the Ground\u201d and \u201cAll Night Long,\u201d he\u2019s now approaching 30 million combined streams and views across YouTube, Apple Music, and Spotify, cementing his status as a rising force in the New Soul movement.<\/p>\n\n\n\n

\n\n\n\n

Experience 803 FRESH’s “Boots on the Ground” on YouTube:<\/strong><\/p>\n\n\n

<\/div>
803Fresh - Boots On The Ground (Official Music Video) "Where Them Fans At?"<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>