{"id":271340,"date":"2025-05-22T16:16:37","date_gmt":"2025-05-22T20:16:37","guid":{"rendered":"https:\/\/livemusicblog.com\/?p=271340"},"modified":"2025-05-22T16:17:55","modified_gmt":"2025-05-22T20:17:55","slug":"my-morning-jacket-everyday-magic-video-tour-dates","status":"publish","type":"post","link":"https:\/\/livemusicblog.com\/alternative-indie\/alternative-rock\/my-morning-jacket-everyday-magic-video-tour-dates\/","title":{"rendered":"My Morning Jacket Release Surreal and Joyous Video for New Single “Everyday Magic”"},"content":{"rendered":"\n\n\n

\u201c\u2018The song, \u2018Everyday Magic,\u2019 came from meeting someone who taught me to see the magic in the simple things we often take for granted,\u201d says My Morning Jacket<\/a>\u2019s vocalist\/guitarist Jim James<\/a>.\u00a0Today, the band releases a fun and joyous official music video for the track, directed by\u00a0Amanda Kramer\u00a0(Magdalena Bay), to complement the simple yet complex emotions that went into its writing.<\/p>\n\n\n\n

“We haven\u2019t appeared in many of our music videos historically, but I have always wanted to make an MMJ music video for a song that had us in it acting silly and having FUN, and it felt like \u2018Everyday Magic\u2019 would be a perfect song to do this for,\u201d says James. <\/p>\n\n\n\n

\u201cI had a vision of us running around being goofy and doing various activities that felt ‘FUN!\u2019 in a surreal way. After doing some research, I came across some beautifully strange videos done by the amazing Amanda Kramer. We got in touch, and she helped us bring this vision to beautiful wild weird technicolor dancing LIFE! It was such a joy working with her and her team, and def the most fun we ever had doing a music video shoot! We hope you have as much fun watching it!”<\/p>\n\n\n\n

\u201cIt’s rare that a band wants to collaborate, and even rarer that they want to be creatively surprised,\u201d says Kramer. \u201cI loved this process \u2013 from prep to shoot to post, we laughed, amused ourselves, danced \u2013 and ultimately paid art service to the single, a song that should be a poptimistic hit. My Morning Jacket is five talented men…who smile.\u201d<\/p>\n\n\n

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My Morning Jacket - Everyday Magic (Official Video)<\/div><\/div>
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